Items where Division is "Current Faculties > Faculty of Social Sciences > Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research
Southampton Business School > Digital and Data Driven Marketing > Centre for Marketing Research" and Year is 2020
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Number of items: 23.
Transforming the complexity of having multiple channels to an asset: reflective critics on the dual marketing and co-branding - Tugra Akarsu, Pantea Foroudi and T.C. Melewar
Type: Book Section
| 2020
| Emerald Publishing
| Item availability restricted.
What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context - Tugra Akarsu, Pantea Foroudi and T.C. Melewar
Type: Article
| 2020
The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer - Philip Alford and Rosalind Jones
Type: Article
| 2020
Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships - Robert Angell, Paul Bottomley, Ružica Brečić, Jelena Filipović, Matthew Gorton, Maria Logkizidou and John White
Type: Article
| 2020
Joining hands for the greater good: examining social innovation launch strategies in B2B settings - Benedetta Crisafulli, Radu Dimitriu and Jaywant Singh
Type: Article
| 2020
The pitfalls of using social media influencers during brand crises - Benedetta Crisafulli and Jaywant Singh
Type: Article
| 2020
| Item not available on this server.
Consumer responses to conflict-management strategies on non-profit social media fan pages - Denitsa Dineva, Jan Breitsohl, Brian Garrod and Phil Megicks
Type: Article
| 2020
Antecedents, consequences, and challenges of small and medium-sized enterprise digitalization - Robert Eller, Philip Alford, Andreas Kallmunzer and Mike Peters
Type: Article
| 2020
A bibliometric investigation of service failure literature and a research agenda - Pantea Foroudi, Philip J Kitchen, Reza Marvi, Tugra Akarsu and Helal Uddin
Type: Article
| 2020
Science is about corroborating empirical evidence, even in academic business research journals - Barry J. Babin, David J. Ortinau, Jean-Luc Herrmann and Carmen Lopez
Type: Article
| 2020
IT-based product innovation strategies for small firms - Wai Wai (Joyce) Ko, Cheng Chen, Gordon Liu, Bang Nguyen and Sachiko Takeda
Type: Article
| 2020
The extended warming effect of social media: Examining whether the cognition of online audiences offline drives prosocial behavior in 'real life' - Laura Lavertu, Ben Marder, Antonia Erz and Robert Angell
Type: Article
| 2020
Type: Article
| 2020
Utilitarian versus hedonic brands: Cognitive and affective country image components - Carmen Lopez and George Balabanis
Type: Conference or Workshop Item
| 2020
| Springer
| Item not available on this server.
Innovation and export propensity: A configuration approach - Carmen Lopez, Mohamed Y. Haddoud and Dulekha Kasturiratne
Type: Conference or Workshop Item
| 2020
| Global Alliance of Marketing & Management Associations
| Item not available on this server.
Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure - Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng Chen and Dorothy Yen
Type: Article
| 2020
'To trust or not to trust': the impact of social media influencers on the reputation of corporate brands in crisis - Jaywant Singh, Benedetta Crisafulli, La Toya Quamina and Melanie T. Xue
Type: Article
| 2020
'Corporate image at stake': the impact of crises and response strategies on consumer perceptions of corporate brand alliances - Jaywant Singh, Benedetta Crisafulli and Latoya Quamina
Type: Article
| 2020
Sustainable branding in healthcare within generation Z in A developing economy - Durga Vellore Nagarajan, Constantinos Vasilios Priporas and Mark McPherson
Type: Book Section
| 2020
| Taylor & Francis
| Item not available on this server.
Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits - Weisha Wang, Cheng Chen, Bang Nguyen and Paurav Shukla
Type: Article
| 2020
The impact of knowledge governance mechanisms on supply chain performance: Empirical evidence from the agri-food industry - Guoqing Zhao, Jorge Hernandez Hormazabal, Sebastian Elgueta, Juan Pablo Manzur, Shaofeng Liu, Huilan Chen, Carmen Lopez, Dulekha Kasturiratne and Xiaoning Chen
Type: Article
| 2020
The implementation and impact study of the knowledge mobilization model for decision support in agri-food supply chains - Guoqing Zhao, Shaofeng Liu, H. Chen, S. Elgueta, J. P. Manzur and Carmen Lopez
Type: Conference or Workshop Item
| 2020
| Universidad de Zaragoza
| Item not available on this server.
Risk analysis of the agri-food supply chain: a multi-method approach - Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Huilan Chen, Haiyan Lu, Sachin Kumar Mangla and Sebastian Elgueta
Type: Article
| 2020